Consider - what can your business start doing today to become more profitable, attract the right clients and cut costs? What about in 3 months' time? And how will you consistently have confidence in your decisions?
That is the advantage of using analytics. Taking a serious approach to your business means knowing how your digital assets are performing and if your activities are worth the efforts.
The 3 key points to take away are:
Naturally there are a thousand more things to learn about skillfully applying analytics for clear business insights - in fact, everyone will benefit from learning the basics with excellent resources such as Google Analytics Academy.
But for getting reliable results fast, we recommend a growing business to find support from dedicated analysis professionals. And of course that's exactly what we do!
Most businesses are not leveraging their data properly or at all. This is because they find it too hard and haven't yet realised how critical it is in reaching their goals. We quickly and simply bring it all together and make sure you are aware of what matters.
Example: an e-commerce business didn't realise that poor website conversion was caused by a broken checkout process. Looking at their analytics we found the drop-off and fixed the problem, resulting in 280% growth in sales.
Understanding data is the next key component. Especially now when the business challenges are so clearly highlighted - a passing look at the numbers is not enough. Only a deep integration of analytics into strategy can reliably impact revenue and savings. Our goal is to turn data into information, and information into understandable, actionable insights.
Example: due to communication inefficiencies, marketing efforts of a social enterprise brought limited insights to its management team. A custom dashboard focused on key metrics brought clear access and enabled strategic decision-making.
Beyond the initial insights, a lot of momentum can be lost as consistent tracking of data can be a challenge for most businesses. We create bespoke, actionable reporting dashboards - designed to use a business's language and terminologies. These are living tools that can easily be shared and accessed within the organisation.