At this point, it's hard to argue against investing time into digital analytics. Accurate data helps uncover new opportunities, manage risk and cut costs. But if analytics is so fundamental, why do so few creative agencies invest time in them? The answer in most cases is pretty obvious - it's just not your core business. But now more than ever, the importance of being data-driven is becoming a business imperative.
In our experience of working with agencies, we have observed 3 main reasons:
Expanding the scope of work with existing clients. Spotting a growth opportunity is a win-win for everyone. And for that you don't need to be constantly acquiring new leads. Your existing clients might be ready to scale up their online activity with your help, but only data can bring confidence. Analytics are the ideal conversation starter for new projects and experiments because the pitching process is easy when numbers provide solid justification.
Proving direct value. Creative agencies are increasingly relied upon to be generalists who truly get the digital space. The easiest way to show indisputable value is to use analytics as evidence for generated engagement, conversions and other client goals. Such a data-driven approach forms trusting relationships which lead to reduced client churn and substantially more referral work.
Setting the clients up for ongoing success. The goal for all of us is (or should be) to become a true partner for our clients. This means leaving them in a better state than they were before working us. Even at the fundamental level, the power of data for clients is self-evident. Helping facilitating their shift into analytics will empower their business strategy and execution for years to come.
Working with creative agencies on their clients' analytics implementations is our bread and butter. We support you with a concise set of services via a white label solution or a referral agreement.
So let DataCat know you're curious and you'll soon hear back from our pros.