We will perform a complete configuration so you can begin gathering the information that will fuel your decisions.View service
Speed up your learning and leave the analysis to experts. Quickly discover opportunities to grow your revenue and cut costs.View service
We will take out the noise and create a live dashboard which effectively communicates the information that relates specifically to your goals.View service
Grow your business confidently with our team by your side. We will watch over your business data, continually supporting you in strategy and analytics.View service
One of our clients was investing heavily in their social media accounts, spending marketing budget on unique content and post promotion. They were convinced it was driving substantial value, but it turns out their social traffic was getting muddied with social ads their performance team was running. We identified this and pulled it out as its own channel. When evaluated independently, social ads proved to be their most profitable source of revenue, while organic traffic from social media was poor and did not justify the expenses.
A powerful benefit of tracking data is the opportunity to experiment. After setting up the analytics, we gave one of our clients a list of optimisations to test. Within a month they were able to find a winning combination which boosted their average order value, leading to an effortless 32% gain in revenue.
Working with a client on an ongoing basis, we uncovered an opportunity with a new group of customers. They weren't in the original "target market", but were the business's most engaged shoppers who actively engaged with the online store despite a messaging mismatch. Acting on this information, the company confidently went after the promising group with targeted marketing and new product descriptions. Results were a 9x return on investment from ads targeting this audience segment, and substantial growth in revenue.